Answer every case inquiry in under a minute.
Including the ones that land at 2am. Clifton Counsel texts them, emails them, assigns the file, books the consult and chases the no-show. Your firm's name on every message.
- 0:00Form submittedRear-end collision on I-275. No attorney yet.
- 0:04Text and email sentBoth carrying the booking link.
- 0:06File assignedRound robin picks the next attorney. Call task created.
- 0:09Flagged urgentAn adjuster already called them. Whole team alerted.
- 2:41Consult bookedThursday 10:00am. Reminders queued.
See what happens after a form comes in at 9 PM.
It takes 74 seconds and runs all the way to the report that lands on the 1st.
Brightwater Legal is a made-up firm, and the numbers in the video are sample data.
Text it like a new client would.
This is the thread a lead gets after filling in your form at 9 PM. Pick a practice area and reply the way they would. Ask what it costs, or ask something only a lawyer should answer.
On the demo call we run this for your practice area, live on a real phone.
Book a demo →Run your own numbers.
Put in your firm's numbers. There's no industry stat hiding in here, just your math done for you.
Start with your best guess. These are example numbers until you change them.
That's money that already reached out to your firm. On the demo I'll show you how Cass catches it.
Book a demo →Everything between the first call and the signed retainer.
It's all built and tested before your firm logs in. We swap in your name, your calendar and your attorneys, and it runs.
Answer every inquiry
- A text and an email go out from your number in seconds, with your booking link.
- Missed call? They get a text back, and the attorney gets a same-day call-back task.
- Nights and weekends get their own message, so nobody's promised a call that won't come tonight.
- Pick Spanish on the form and the follow-up comes back in Spanish.
Book the consult and keep it
- The AI assistant answers questions by text and books the free case review.
- A confirmation, then reminders a day before and two hours before.
- Cancel or no-show and three re-book texts go out, then a call task if they still haven't picked a time.
Chase the ones who go quiet
- Four touches over seven days for anyone who stops replying.
- After that, check-ins at 30, 60 and 90 days instead of being forgotten.
- A follow-up the day after the consult and again on day four.
- The retainer chase keeps going until it comes back signed.
Keep clients in the loop
- A welcome text, a what-happens-next email and a check-in at the end of week one.
- Status updates at 30, 60 and 90 days, news or not. That's the silence that turns into a bar complaint.
- Review asks only go out when you tag a happy client, and a referral ask follows a few days later.
Every text, email and call lands on one contact record, in one pipeline, and you can see all of it from your phone.
The parts attorneys ask about first.
It won't give legal advice
The assistant does intake only. Ask it whether you have a case and it says that's for the attorney and offers a time. It starts in suggest-only mode, so you see its replies before it sends anything on its own.
Conflict check before the consult
When a consult gets booked, the assigned attorney gets a conflict-check task. If nobody marks it cleared by the day before, the whole firm hears about it.
Deadline watch
Type a court date into the file once. Seven days out and again two days out, everyone gets an alert and a coverage task. Move the date and the watch starts over.
The 10-minute rule
If a new lead is still sitting untouched 10 minutes after it comes in, the whole team gets an alert, not just the attorney it was assigned to.
A report on the 1st
At 10 AM on the first of the month you get leads by source with open, won and lost beside each one, plus consults booked, kept and missed. It tells you where the next ad dollar should go.
Your name on everything
The firm name, the phone number, the booking link and the login screen are all yours. Declines go out in wording your attorney approves first.
Everything your intake needs, in one system.
No tiers and no annual contract. If it isn't earning its keep, you can stop, and your data goes with you.
Clifton Counsel
- Text and email to every new lead in seconds
- Missed-call text-back
- AI intake assistant, around the clock
- Consult booking, confirmation and reminders
- No-show and cancellation re-book
- Seven-day follow-up, then 30, 60 and 90-day nurture
- Conflict check gate and deadline watch
- 10-minute not-called alert
- Retainer chase, welcome and client status updates
- Review and referral asks, only when you say so
- English and Spanish intake
- Monthly report on the 1st, your branding throughout
About a week from yes to live.
We set up your account
Your firm name, your consult calendar, your attorneys on the assignment rotation, and your booking link in every message.
Your number gets cleared
Carrier registration for business texting. It's the part that takes real days, and it's the one thing nobody can rush.
You approve, we go live
Your attorney signs off on the decline wording, we test the assistant on a live number, then switch it from suggesting replies to sending them.
What firms ask on the demo.
Does this replace my receptionist?
Can the AI give legal advice by accident?
What about the bar rules on client communication?
What if I already use Clio or MyCase?
Is it right for my firm?
Do I own the data?
How much does it cost?
Can I see it working before I commit?
Watch it answer a lead in real time.
Pick a time below. Twenty minutes on Zoom. We run a live inquiry through it while you watch, and you'll know inside the first five whether it's worth the rest. We also build law firm websites, so if yours needs work, I'll show you what we'd build for your firm.
Rather talk now? Call 786-294-4943 or email me.